S-04 · SAvailable now

Conversion Optimiser

Works out where conversion is being lost, and which single stage would repay attention first.

Working calculator · S-04

Conversion Optimiser

See where enquiries are lost, what better conversion could be worth, and where to focus improvements.

Your standard report is generated privately in your browser; worksheet answers are not uploaded for the standard report. M-02 and M-04 also offer optional AI-assisted analysis, which sends worksheet answers to an external AI service only with your explicit consent. AI suggestions require independent verification. Download your report before leaving this page.

Business name (optional, printed on the report)

1. Enquiries received How many new enquiries came in during the period you are reviewing? For example, 100.2. Suitable prospects Of those enquiries, how many met your basic criteria and were worth pursuing?3. Sales conversations or meetings How many of those suitable prospects progressed to a meaningful sales discussion?4. Proposals or quotations sent How many of those prospects received a formal proposal or quotation?5. Orders won How many of those proposals resulted in confirmed orders?Average order value (£) — optional (optional)Average sales value per confirmed order, excluding VAT. Add this to estimate potential extra revenue.Gross profit margin (%) — optional (optional)Gross profit as a percentage of sales, after direct costs. Complete both optional boxes to estimate additional gross profit.

What the report measuresEnter how many of the original enquiries reached each step, not how many opportunities are currently sitting at that stage. Counts should stay the same or fall as prospects progress. The results show historical conversion for the group entered; they do not predict future orders.